New sunglasses by Swarovski Real retail price is 250€ Brand Swarovski has always remained true to its original philosophy—even while experiencing significant growth in recent years. Swarovski has made the ascent from humble beginnings to its present position: a worldwide leader in luxury eyewear. Swarovski uses state-of-the-art materials to craft their signature eyewear frames: premium cellulose acetate, ultra-lightweight titanium, and color-rich stainless steel.