Roger de Valerio - Cherry brandy Maurice Chevalier

Originele reclame-affichette op karton, te dateren omstreeks 1935 voor de Cherry Brandy 'Maurice Chevalier' naar de gelijknamige Franse acteur, revue-artiest en entertainer. Een iconisch reclamebeeld gecreëerd door Roger de Valerio.

This original so-called "window card" on cardboard, dating from approximately 1935, was created by Roger de Valerio (1886-1951) for the cherry brandy liqueur (Distillerie du Nord, Cambrai -France). and named after the French artist, singer and total artist Maurice Chevalier.
Print: Devambez - Paris. The original hanging ribbon is still intact. Good quality.
Condition B+ >A: minor bumpers, image completely intact. Fresh colors (see photos).
Shipping: in reinforced envelope with Bpost track & trace or Bpost International.

Roger de Valerio (real name Roger Laviron) (Lille, 1886 – Paris, 1951) was a French illustrator, designer and painter best known for his posters and sheet music covers.
Roger de Valerio studied architecture at the École des Beaux-Arts in Paris. From 1911 to 1914 he worked as artistic director of the newspaper Le Matin. From 1917 to 1924 he worked for the music publishing house Salabert, for which he produced more than 2,000 (!) sheet music covers. In 1926 he was artistic advisor to the Parisian printing house Devambez, for which he produced several beautiful full-color posters

Arguably one of the most famous singers of the 1950s, French-born artist Maurice Chevalier certainly knew how to steal the show. Known as the inventor of the "One Man Show," Chevalier was a master of the stage. Chevalier was not only a singer, but also an actor and entertainer. He names any instrument, song or dance... and Chevalier knew how to deliver.
On this gorgeous gold-tone die-cut card, Chevalier showcases his own brand of cherry liqueur. How divine! Fantastic work of art by Roger de Valerio. Printed by Devambez, Paris. This little piece of art is the perfect yellow touch for your favorite wall. (Source: Authentic Vintage Posters, USA)
Condition: Very good. Minor edge wear. Bright colors as issued.

#roaringtwenties