Henry van de Velde - Tropon, L'Aliment Le Plus Concentré

Tropon, L'Aliment Le Plus Concentré

Tropon Werke manufactured a product to improve public health, which was a protein developed from egg white. In 1898, Tropon’s general manager, Eberhard von Bodenhausen, appointed Henry van de Velde as the firm’s director of advertising and graphic design. In this poster, Van de Velde depicts egg whites separating from the yolks and flowing around the words “est L’Aliment le plus concentré” in a highly original abstract composition. The sinuous treatment of the line and the manner in which the colors, forms, and lettering are integrated and arranged expresses the art nouveau graphic style at its height.

Printed by Hollerbaum & Schmidt Berlin

will be shipped with tracking no.

Size: 54 x 81 cm