Alessi - Naoto Fukasawa - Aterinsetti (48) - ''Itsumo'' - 18/10 ruostumatonta terästä

Cutlery set of 48 pieces composed of twelve tablespoons, twelve table forks, twelve table knives and twelve coffee spoons.

"Itsumo", meaning "every day and forever" in Japanese, is an exquisite cutlery set meticulously designed by the renowned Naoto Fukasawa. Inspired by the creator's profound appreciation for the beauty of simplicity and functionality in everyday objects, ''Itsumo'' is a project dedicated to those who seek daily happiness through the artful integration of design into their lives.

The cutlery set features soft, meticulous lines that reflect Fukasawa's commitment to formal detail. Each piece in the collection is characterized by shaped profiles, ensuring a delightful sensation both when gripping the objects and in contact with the lips. Fukasawa's design philosophy goes beyond mere aesthetics; it seeks to enhance the user experience, making the act of dining a sensory pleasure.

Unlike cutlery sets with overly smooth and regular outlines, ''Itsumo'' stands out with its subtle obtuse angles strategically incorporated into the detailing. This unique characteristic serves a practical purpose, providing a distinct point of reference that makes the cutlery not only visually appealing but also easy to use. The discreet obtuse angles, initially hidden within the soft contours, become apparent upon closer inspection, adding an element of surprise to the set.

The name "ITSUMO" itself carries a profound meaning, as it embodies the Japanese concept of things that always stay with you. This term not only reflects the timeless nature of the cutlery set but also resonates with the enduring qualities that make ''Itsumo'' an integral part of daily life. Whether held in the hand, rolled around on the tongue, or simply touching one's lips, ''Itsumo'' provides a haptic feedback that enhances the dining experience, making each interaction with the cutlery a moment of subtle pleasure and recognition. Naoto Fukasawa's vision comes to life in ''Itsumo'', transforming the ordinary act of dining into a celebration of thoughtful design and everlasting beauty.

This ''Itsumo'' cutlery set is in unused and new condition. Delivered with original packaging and documentation. The cutlery is dishwasher safe. Please read the manual carefully before using the set.

Naoto Fukasawa:
Naoto Fukasawa is a Japanese product designer. Fukasawa collaborates with world- leading companies and brands. He also works as a consultant for major international manufacturers. Winner of numerous awards, including the 2018 Isamu Noguchi Award. He published a few books, the recent one is 'Naoto Fukasawa EMBODIMENT' (PHAIDON). Since 2012, he is the Director of Nihon Mingei-kan (The Japan Folk Crafts Museum).

About Alessi:
Alessi, a renowned Italian design brand founded in 1921 Giovanni Alessi, has become a symbol of cutting-edge design and innovative craftsmanship, especially in Postmodernism and Contemporary design as well as some Bauhaus objects. Over the decades, it has collaborated with iconic designers such as Alessandro Mendini, Aldo Rossi, Achille Castiglioni, Ettore Sottsass (a founder of the Memphis group), Michael Graves, Marcel Wanders, Richard Sapper, Zaha Hadid, the Bouroullec brothers, Tom Kovac, Toyo Ito, Jean Nouvel, Ron Arad, and Gio Ponti. These collaborations have cemented Alessi's reputation for creating timeless, functional pieces that double as works of art. The most celebrated design is Philippe Starck's Juicy Salif citrus squeezer, which almost became Alessi’s brand symbol in the minds of design lovers. This makes Alessi a brand with high impact and rich marriage with fundamental design DNA. More recently, a collaboration with Virgil Abloh's creative agency infused a fresh, modern sensibility into Alessi’s offerings.