Welcome to my Top Swiss Wristwatches Boutique: Mido was founded in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. Mido comes from the Spanish phrase Yo mido meaning "I measure". In the 1920s, Mido introduced ladies' watches with color-enameled shaped cases and modern straps as well as timepieces for gentlemen in art deco style. Mido found a market in the flourishing automotive market by producing watches in the shape of radiator grills of a wide range of brands such as Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc. In 1934, Mido launched the Multifort design, the first Mido to use a self-winding automatic movement. It was shock-resistant, anti-magnetic and water-resistant. In that same year Mido launched watches with unbreakable mainsprings. This was also the very first time that any watch manufacturer utilized this type of spring within the marketplace. During this time period, Mido used a Robot as its ambassador as a symbol of progress and robustness. A comic strip from this era featured the Mido Robot and its adventures. In 1945, Mido became the first manufacturer to introduce a central-read chronograph wherein the stopwatch function had all its hands arranged at the center. In 1954 the firm launched the world's most efficient winding mechanism. In same year of 1954, Mido released the Powerwind collection, which included highly accurate watches with self-winding movements. Mido released its Commander model in 1959, which utilized a one-piece case design. In 1967 Mido was distinguished as the maker of the world's thinnest ladies watch. In 1970 Mido launched the Aquadura Crown Sealing system, which makes use of an all-natural cork which is handled and formed to insure its water resistant qualities. This technique is utilized to seal the crown, the most susceptible place on a watch to water leakage. During the nineties, the Mido World Timer was launched. This was a practical display that can show the local time anywhere on the planet. The user must bring the desired city to the 12 o’clock position and press the crown to check the local time. Mido is recognized as one of the top 10 producers of certified chronometers. With yearly production of about 65.000 automatic movements, Mido is currently ranked number four in the production of chronometers in the Swiss watch industry. Mido is headquartered in Le Locle, Switzerland Movement: - Modo self-winding caliber 80 - base: ETA C07.611 - 25 jewels - 80 hours power-reserve - vibrations per hour: 21,600 bph Case: - IP yello gold plated stainless-steel, polished - 38mm excl. crown, 41mm incl. - 44,5mm from lug to lug - 9,4mm thick Bezel: - fixed - IP yellow gold plated - polished Sapphire flat crystal, anti-reflective Case-back: see-through, still fully covered with original Mido protection plastic (please, remove) Crown: - push/pull with Mido logo - IP gold plated, polished Dial: - noble white with golden hands and Roman numerals - polished golden hands and Roman numerals - date window at 04:30 o'clock - minute markers around the outer rim Strap: - brand-new black genuine leather - authentic Mido - length: ca. 21cm incl. wristwatch itself - width: 20mm by lugs, 18mm by clasp Clasp: - double-folding "butterfly" with Mido logo - IP yellow gold plated stainless-steel, polished - still fully covered with original Mido protection plastic (please, remove) Weight: 67 grams Water-resistance: 5ATM/50meter/165feet Distinctive design. Excellent condition, brand new, never worn. Full set. 'Mido' warranty. Insured, registered shipping worldwide. Everything you see in my pics is included in the package that you'll receive. IP plating (Ion plating), color and sheen last for decades without damage! NO EXTRA COSTS for EU Buyers!