No. 94706260

Franz Krausz (?) - Tip Top grapefruit drink - Mizi - Israel advertising poster - 1950s
No. 94706260

Franz Krausz (?) - Tip Top grapefruit drink - Mizi - Israel advertising poster - 1950s
This is a vintage advertisement poster for a beverage called “Tip-Top,” which appears to be a grapefruit-flavored drink. The text is in Hebrew and English, indicating it was marketed to a bilingual audience, likely in Israel.
Key Elements of the Poster:
• Main Text (Hebrew and English):
• “טיפ-טופ” (“Tip-Top”) is prominently displayed in both Hebrew and English.
• The Hebrew phrase at the top translates to something like: “The drink for those with a refined taste!”
• Below, it describes the drink as “An American drink” (סוג אמריקאי).
• Visual Design:
• A stylized illustration of a smiling man in elegant, old-fashioned attire holding a drink, possibly to suggest sophistication.
• Behind him, a sliced grapefruit reinforces the citrus theme.
• The color scheme includes green, orange, red, and yellow, all reminiscent of fresh fruit and vitality.
• Producer Information:
• The drink was produced by “MIZI” (מיצי), which suggests a company specializing in fruit juices or soft drinks.
• The address on the poster indicates a location in Jaffa, Israel (רחוב מס’ 10 יפו 16).
This style of advertisement proves it is from the mid-20th century, possibly the 1950s and 1960s, given the illustration style and typography. It reflects the era’s marketing strategies, using Western (American) influences to appeal to local consumers.
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