Chartreuse - Branded Keychain - 'La Clef de la Pleine Forme' - b. ντο. 1964-1966

Rare Flask Keychain
A tiny flask with a green screw cap is attached to a keychain, a very common promotional item at the time. The following anecdote is reported: they had to be filled manually, a very laborious task, and moreover, a disproportionately large quantity of flasks was ordered.

Some of these flasks were found attached to the neck of green Chartreuse bottles as part of a commercial campaign called "The Key to Full Fitness." The shape of the bottle with its embossed cap allows for precise dating, specifically 1964-1966. Note the change in alcohol content, still the old 71% ABV.

Attention! Only the flask is included, not the paper key, bottle, or bottle box!
Condition is good, but the label is slightly damaged.

[Expert Note: only the keychain, and not the contents of the small bottle, are being sold in this lot. The contents will be included as a free bonus, but it is not intended for consumption. NH]