Maurice Lacroix - 'Masterpiece Croneo' - 18K Pink Gold - Ref. No: MP6318-PS101-12E - Mænd - 2000-2010

Welcome to my Top Swiss Chronographs Boutique:

Maurice Lacroix is Swiss luxury watchmaker based in Canton of Jura and headquartered in Zurich.
The story of Maurice Lacroix began in 1961 with the establishment of a assemblage business in Saignelégier by Desco von Schulthess AG of Zurich. The parent company, established in 1889, was a trading company in silks and became Far East agent for watch brands Eterna and Certina in the 1960s, adding Jaeger-LeCoultre, TAG Heuer, and Audemars Piguet soon after. Initially Desco's etablisseur produced watches for customers under different brand names.
In 1975 the company launched its in-house brand. In search of a suitable name, and according to the Swiss rule that a company had to be named after an employee, the company selected Monsieur Maurice Lacroix, their Director for Silks in Lyon, France. Thus, the first watch model under the name of Maurice Lacroix came to market in Austria that year. In 1976 the brand name was introduced on the Spanish market, and it spread around the world in the following decades. The final market to be opened was the United States in 1995. Desco von Schulthess also controlled Girard-Perregaux in the 1980s but sold their stake to director and general manager Francis Besson in 1989.
Due to the excellent price-performance ratio and the attractive design of the watches, the brand has a rapid growth in the 1990s in Germany and belongs to the most successful newcomers. Apart from the rather inconspicuous watches in the low price segment (including some models with quartz movements), an additional emphasis is put on mechanical skills and high quality appearance with the Masterpiece collection.

Movement:
- automatic calibre ML67
- base: ETA-Valjoux-7751, famous "workhorse"
- 26 jewels
- power-reserve 42-hours
- frequency: 28.800A/h
Case:
- 18K pink gold/stainless steel, polished/fine brushed
- 40mm excl. crown, 43,2mm incl.
- thickness: 13,9mm
- length: 45mm lug to lug
- unique number A*****5 (for buyer only), best proof of authenticity
Bezel:
- 18K solid pink gold
- fine brushed
- fixed
Sapphire crystal, anti-reflective
Case back: see-through sapphire crystal
Crown:
- 750 yellow gold/stainless steel, polished
- push/pull with logo
Dial:
- silver color, iridescent
- vertical guilloche
- golden logo at 02:00 o'clock
- golden polished luminescent hands
- blued chronograph hands
- luminescent Arabic numerals
- weekday and date aperture at 03:00 o'clock
- minutes and seconds markers round the outer rim
- three chronograph sub-dials:
12 hours at 06:00 o'clock
running seconds at 09:00 o'clock
30-min. counter at 12:00 o'clock
- tachymeter scale round the outer rim
Bracelet:
- brown leather, very soft and comfortable on the wrist
- length 21cm
- width 20mm by lugs, 18mm by clasp
Clasp:
- folding with security
- logo
Insured, registered shipping worldwide.
Weight: 87 grams
Distinctive design.
High recognition level.
Original Maurice Lacroix box, all docs and warranty card.
Full set.
Excellent condition, never worn: the wristwatch comes from luxury watch-shop showcase; that's why the strap is replaced with brand new one, alligator grain on cow (leather straps often suffer from temperature in shop windows due to powerful spotlights).
General professional pre-sale service was made in December 2024: the watch is keeping good time and working perfectly.
My personal authenticity and quality warranty: you will get warranty card (as pictured), fully completed and signed on the back.

What you see in my pics is what you get.

NO EXTRA COSTS for EU Buyers!