Design Toiletsæt - Alessi - Termoplastisk harpiks med gylden PVD-belægning

Created as part of the F.F.F. (Family Follows Fiction) metaproject, an operation in the early 1990s that aimed to explore the affective structure of shapes and objects, starting from the idea of reproducing the object creation process followed by children and primitive cultures. In Stefano Giovannoni's design, the toilet brush is transformed from an "off limits" object into a svelte pot holding a long and strangely inviting shrub. The regular ''Merdolino'' is an object that scandalized the orthodox world of design, and has been hugely successful over the years. Therefore Alessi made a Limited edition ''Merdolino'' in Gold casting to celebrate the 100 years of Alessi back in 2021. 999 Copies worldwide were produced on this occasion.

This ‘’Merdolino’’ is part of the Alessi 100 Values Collection, this was a special initiative celebrates the values that define the identity and the practice of the hundred year “Dream Factory”. A collection of astonishing objects, coming from the Alessi Museum’s archives: objects never produced until now, unpublished versions, icons caught in their becoming.

Limited edition of 999 numbered copies worldwide and 3 author's proofs marked P.A.

This is an object that straddles the line between art and design and is dedicated to collectors with a passion for unique objects and for the eternal enthusiasts of Stefano Giovannoni’s work.

This ‘’Merdolino’’ toilet brush is in a new and unused condition delivered with original packaging, certificate and documents.

About Alessi:
Alessi, a renowned Italian design brand founded in 1921, has become a symbol of cutting-edge design and innovative craftsmanship, especially in Postmodernism and Contemporary design as well as some Bauhaus objects. Over the decades, it has collaborated with iconic designers such as Alessandro Mendini, Aldo Rossi, Achille Castiglioni, Ettore Sottsass (a founder of the Memphis group), Michael Graves, Marcel Wanders, Richard Sapper, Zaha Hadid, the Bouroullec brothers, Tom Kovac, Toyo Ito, Jean Nouvel, Ron Arad, and Gio Ponti. These collaborations have cemented Alessi's reputation for creating timeless, functional pieces that double as works of art. This marks Alessi’s spot in the design industry with brands like Vitra, Cassina, Artemide/Danese Milano, Kartell, Knoll and Flos which underlined the brands innovation, credibility and quality. The most celebrated design is Philippe Starck's Juicy Salif citrus squeezer, which almost became Alessi’s brand symbol in the minds of design lovers. Alessi's ability to work with groundbreaking figures in the design world echoes the timeless impact of designers like Arne Jacobsen, Eames, Verner Panton and Alvar Aalto whose minimalist approach shares a kinship with Alessi’s sleek designs. Similarly, Pierre Jeanneret, Le Corbusier and Jean Prouvé's dedication to functionalism aligns with Alessi's ethos of merging beauty and utility. This makes Alessi a brand with high impact and rich marriage with fundamental design DNA.
More recently, a collaboration with Virgil Abloh's creative agency (famous for their Nike, Ikea art and Louis Vuitton design) infused a fresh, modern sensibility into Alessi’s offerings.

About Stefano Giovannoni:
Born in La Spezia in 1954, Stefano as an architect and designer was taught by Buti at Florence University. In the early 80’s he founded the King-Kong Production Group along with Guido Venturini. A technical designer par excellence he has industrial design in his DNA and the capacity to understand public sentiment like no other designer. His projects began with the Girotondo (1989 designed with Guido Venturini) and the first transparent objects in plastic from the Family Follows Fiction series (1993). There is a huge number of his items in the Officina Alessi, Alessi and A di Alessi catalogues of Giovannoni.